Alex Taggart

Alex Taggart is a news editor turned music biz consultant who has lived in China since 2010

Posts by Alex Taggart

Ikea Love Song

Build your own utopia – by Alex Taggart


Ikea. A winning combination of minimalist Swedish design and affordable bourgeois domesticity, all folded up into a flatpack box of soft power and served with a side of meatballs. Anywhere in the world where people want something sustainable to sit on, the frictionless Ikea experience can be perfectly replicated – although never imitated – with no risk of compromising the company’s squeaky-clean Scando-socialist ideals. Or so I thought, until my first trip to the Beijing flagship store, one of the largest in the world.